Before the redesign, the old website was outdated, cluttered, and difficult to navigate. The layout was confusing, the text was small and hard to read, and the overall design was not aesthetically pleasing. Our team conducted research to understand the company's target audience, their needs and preferences, and to identify areas for improvement.
Our first step was to simplify the layout and make the website more intuitive. We removed unnecessary elements and reorganized the content to make it easier to understand. We also increased the font size and added more white space to make the text more readable. The new design features a clean and modern aesthetic with a color scheme that reflects the company's branding.
In addition to the website redesign, we also worked on rebranding efforts for the company. This included designing posters, social media handles, ID card design, email signature, standee, flyers, and pitch deck design. Our goal was to create a consistent brand image that reflects the company's values and messaging.
Overall, the new website and branding efforts have received positive feedback from both the client and their customers. The new website has improved user experience, increased engagement, and helped the company stand out in a competitive industry. Our team is proud of the work we've done and look forward to continuing our partnership with UDS.
