Craving fresh handpicked mangoes directly from the farm is no longer a nostalgic fantasy. Fraazo solves that for you with their fresh fruits and vegetables quick commerce platform. For their rebranding and repositioning endeavour, we were approached to expand their brand identity and collaterals from the logo they had redesigned. We came up with an illustration-based design theme that emphasised the nostalgia and freshness of farm-grown veggies and fruits while at the same time focusing on the delivery and ease of using the app. Check out some of the collaterals and brand guidelines created for them: