Client
Edstem
Service
Brand Creation / User Experience and
Interaction / Communication Design
Industry
Information Technology
Client
Edstem
Service
Brand Creation / User Experience and
Interaction / Communication Design
Industry
Information Technology
CONTEXT
Edstem is a software development tech company that needed a rebranding and a website to showcase their expertise and value proposition. They hired us to help them achieve digital brilliance. We researched their market, competitors, and trends, and created a brand strategy and a new visual identity for them. We also designed a stunning and user-friendly website that highlighted their products, services, and portfolio. In this case study, we will show how we transformed Edstem’s online presence and brand image, and the results and benefits that we delivered.
GOAL
Aim to be the go-to technological partner for businesses by continuously offering cutting-edge solutions that align with client needs, fostering long-term relationships built on trust and reliability.
Strive to expand market reach and establish leadership in the technological domain globally, capturing new opportunities and networks while maintaining the highest standards of service delivery.
To carve a niche and set a standard for delivering high quality software each time, resulting in greater customer delight , in an honest and fair valued environment.
CONTEXT
Edstem is a software development tech company that needed a rebranding and a website to showcase their expertise and value proposition. They hired us to help them achieve digital brilliance. We researched their market, competitors, and trends, and created a brand strategy and a new visual identity for them. We also designed a stunning and user-friendly website that highlighted their products, services, and portfolio. In this case study, we will show how we transformed Edstem’s online presence and brand image, and the results and benefits that we delivered.
exp
lore
exp
lore
GOAL
Aim to be the go-to technological partner for businesses by continuously offering cutting-edge solutions that align with client needs, fostering long-term relationships built on trust and reliability.
Strive to expand market reach and establish leadership in the technological domain globally, capturing new opportunities and networks while maintaining the highest standards of service delivery.
To carve a niche and set a standard for delivering high quality software each time, resulting in greater customer delight , in an honest and fair valued environment.
THE CHALLENGE
Global Market Penetration: Breaking into new international markets involves understanding diverse cultures, market needs, and regulatory environments. Adapting services to fit these various contexts while ensuring brand consistency can be a complex task.
Brand Localization: Adapting the brand's messaging, marketing strategies, and product offerings to resonate with the specific preferences and cultural nuances of different regions can be challenging. Maintaining a balance between a consistent global brand identity and local relevance is crucial.
Establishing Credibility: Gaining trust and credibility in new international markets where the brand may not have a prior presence can take time. Building a reputation for reliability, quality, and innovation in unfamiliar territories requires significant effort and resources.
Competing with Established Brands: Facing established international competitors with strong brand recognition and a loyal customer base can be daunting. Differentiating the brand from these competitors and carving out a unique market position is challenging.
Adapting to Global Trends: Staying updated with global technological trends, market shifts, and customer preferences across different regions is crucial. Adapting products or services to align with these trends while maintaining core values can be complex.
THE CHALLENGE
Global Market Penetration: Breaking into new international markets involves understanding diverse cultures, market needs, and regulatory environments. Adapting services to fit these various contexts while ensuring brand consistency can be a complex task.
Brand Localization: Adapting the brand's messaging, marketing strategies, and product offerings to resonate with the specific preferences and cultural nuances of different regions can be challenging. Maintaining a balance between a consistent global brand identity and local relevance is crucial.
Establishing Credibility: Gaining trust and credibility in new international markets where the brand may not have a prior presence can take time. Building a reputation for reliability, quality, and innovation in unfamiliar territories requires significant effort and resources.
Competing with Established Brands: Facing established international competitors with strong brand recognition and a loyal customer base can be daunting. Differentiating the brand from these competitors and carving out a unique market position is challenging.
Adapting to Global Trends: Staying updated with global technological trends, market shifts, and customer preferences across different regions is crucial. Adapting products or services to align with these trends while maintaining core values can be complex.
OUR PROCESS
Our design process was a carefully curated journey to elevate the brand. We initiated with a thorough competitor analysis, delving into market dynamics to position Edstem uniquely. Moodboards, enriched with strategic keywords, set the tone for creativity. We then explored three distinct design routes, allowing them to choose the one that resonates with their brand vision. Through collaborative refinement, we finalized a design concept that encapsulated their brand essence. The journey culminated in the creation of logos and a comprehensive brand identity, ensuring that Edstem not only stands out but also communicates their values effectively. At every step, we prioritized collaboration and excellence to deliver design solutions.
OUR PROCESS
Our design process was a carefully curated journey to elevate the brand. We initiated with a thorough competitor analysis, delving into market dynamics to position Edstem uniquely. Moodboards, enriched with strategic keywords, set the tone for creativity. We then explored three distinct design routes, allowing them to choose the one that resonates with their brand vision. Through collaborative refinement, we finalized a design concept that encapsulated their brand essence. The journey culminated in the creation of logos and a comprehensive brand identity, ensuring that Edstem not only stands out but also communicates their values effectively. At every step, we prioritized collaboration and excellence to deliver design solutions.
Brand Redesign
Ashwin, Jithin
UX Design
Safeer
Unlock your design potential with our studio's expertise
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Unlock your design potential with our studio's expertise
Send us an email